Meet thousands of Coulee Region parents face to face at the annual Family Fun Expo, the largest event in our area devoted exclusively to families!

Our HERO theme is guaranteed to draw a crowd again this year!


If your business caters to families, you need to check out the FAMILY FUN EXPO, where you’ll have the opportunity to engage and interact with thousands of parents looking for activities, products, and services for their families.
The face-to-face interaction the Expo provides is ideal for developing personal relationships that strengthen customer loyalty far more than phone conversations or email campaigns.
You won’t want to miss this rare opportunity to connect with families.
  • Capture a highly targeted, local audience of families with children
  • Sell products and services on site
  • Make face-to-face connections
  • Obtain emails to build your marketing list
  • Book appointments on site
  • Demonstrate and create interactive experiences that showcase your product or services


Send your completed REGISTRATION FORM and check to:

Coulee Parenting Connection
P.O. Box 2576
La Crosse, WI 54602
or email to
A 50-word listing is included in our Family Fun Expo Directory with any booth, goodie bag, or display ad! Submit your listing HERE.
Get the booth you want!
Earlier contracts increase the likelihood of ensuring the right booth space for you.
Can’t attend?
You can still have a presence at the Expo! Look into our goodie bag/advertising options!


Dear Exhibitors,
We are delighted that you are participating in the upcoming Expo! Below you will find a few reminders and helpful details. If you still have questions, please contact Meg at or Lissa at

Friday, March 30th – Goodie Bag Dropoff

On Friday, March 30th, remaining goodie bag items must be dropped off no later than 4 p.m. at the OmniCenter. A Coulee Parenting representative will be in the lobby from 10 a.m. to 2 p.m., though you are welcome to come anytime during OmniCenter hours from 8 a.m. to 4 p.m.

Sunday, April 8th – Family Fun Expo!

Setup for the day begins at 8 a.m. Please set up anytime between 8 a.m. and 10 a.m.; just ensure that your booth is prepared for guests by 10:30 a.m. so we may open the doors promptly. We typically have a crowd waiting in line to enter.
Teardown begins at 4 p.m. Again, we have made a great effort to keep the day attractive from 11 a.m. to 4 p.m., so please plan to keep your booth intact for the duration of the Expo.


The entrances to the arena are primarily loading and unloading zones and can be used only as such. Do NOT block any building entrances or park on the building side of the fire lane. Enough room needs to be available in the fire lane for a fire truck with a ladder to move through if an emergency should occur.
Exhibitors with large items should plan to unload and set up between 8 and 9 a.m. If you anticipate needing a great deal of time to unload, or you have a special request for loading/unloading/set up/parking, please contact us – we’re happy to help you!
Vendors should park in the lot behind the OmniCenter. If you are arriving from the south, go through the turnabout and take the very next right turn. Watch for “Vendor Expo Parking” signage to direct you.
Not only do we want to ensure parking isn’t a deterrent to potential attendees, nearly all of our attendees will be families, many with strollers and small children. For their safety, we request you leave the parking in the front lots available to Expo guests.


We want the day to be as productive as possible for you. Please consider these tips to make the most of this valuable opportunity to connect with our community:
  • Consider your primary goal(s) at the expo. It’s OK if they’re simple!
  • If you would like to build a mailing list, consider a drawing to collect contact information from families interested in your product or service.
  • Plan your booth to be inviting and fun. Smile! Engage visitors. People want to be part of something that looks like fun.
  • Hands-on activities keep families at your booth longer, allowing more time to talk. Even a simple coloring sheet can lead to better traffic and engagement.
  • Pull out your freebies/promotional items. If you give kids something cool to carry around, people will ask where they got it and seek out your booth. (Please note: The OmniCenter has a no latex policy, so latex balloons are prohibited.)
  • Bring a banner, tablecloth sign, or other item to clearly brand your booth.


Please direct lost children to the Coulee Parenting Connection booth at the main entrance to the arena, and direct parents looking for children to our booth as well. For the safety of our guests, it’s our policy to avoid making public announcements of missing children.


Participants will visit vendors listed on the SUPER bingo card. Vendors will be given a special stamp to “X” out their space. After a SUPER bingo is achieved, attendees can turn in their card at the Coulee Parenting Connection booth to be entered into the day’s great giveaways listed in the directory. What a great way to engage the crowd!
If you’re interested in being a participating booth, please contact Meg at 608.317.2625. Please note: If you are a participating booth, you can expect ongoing traffic all day. Please ensure you have adequate booth coverage to stamp cards while also meeting your goals for the day.


If you have an e-mail database or Facebook fans, or any other ways to help us spread the word, please consider sharing the FFE directory link and the Superhero Revue registration with your audiences, and invite them to visit you at the Expo.
The 2018 Expo directory will be available beginning March 16, 2018.

Feedback and Planning for 2019

Please share your experience and suggestions with us after the show so that we may use your feedback for future events! A survey will be at the booths, but please feel free to reach out to us personally, as well.
Lissa Carlson –
Meg Schoh –
We are looking forward to a productive day with you! Thank you for being a part of the 2018 Family Fun Expo!